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it's the portals it's a bold new world out there in marketing. in the old days, brokerages held a tight rein on their listings, but since the advent of the MLS being available via the internet, there are now literally hundreds of ways for potential buyers to access MLS listings for consideration. once a listing is input onto the MLS, it will become viewable on all of the MLS portal sites that brokerages use to provide information to the public. same listings, same MLS, every portal. the windermere.com portal is the premier access point for most buyers in the seattle market place. in addition to placement on windermere.com (with extra photos and marketing information) we have studied and learned how to maximize our listings' exposure on all MLS portal sites to make sure our listings stand out as the highest quality prospects to buyers viewing such portals, stimulating even more showings |