it's the newspapers

while the significance of newspaper advertising has radically diminished due to the evolution of the internet, the frontline approach for newspaper advertising in the puget sound region remains the seattle times. windermere uses the seattle times as its primary newspaper advertiser, although it is now much more sophisticated and multi-layered. we will also occasionally use the daily journal of commerce, puget sound business journal and the wall street journal, among others, for appropriate listings. in terms of the seattle times, we have been using their ads to our clients' best advantage for years.  every advancement in the technology of the times has been taken advantage of, to put your property at the forefront of listings being advertised.

the purpose of the advertisement

the sole purpose of our advertising is to stimulate viewings of your listing. the first level of our newspaper approach is to write an ad that is exciting to read in hard-copy and thus captures the buyers' attention.  the ad is designed to move the buyer from the hard-copy to your personal web-site, for further review. in addition to the hard-copy edition, the times now has online pictures and extra ad-copy space, so we also design and write further descriptions of the property and input it directly onto the times' site, prior to publication of the sunday paper. both the times' hard-copy advertisement and web-site is available for the entire week following the sunday publication.

one important distinction to our advertising is that our ads in the times (and any other medium) are designed to steer readers directly to your property's personal web page, without having to navigate through our entire web site (where all other agents force buyers to weed through their self-promotional material and other listings before they can view the property they are interested in in the first place! each specific ad will have the specific URL address of your property's website, to assist every buyer and agent to access your property's personal site, to create  excitement prior to, during and after viewings by the buyers. we have always taken the position that your advertising is your advertising, and not for our self-aggrandizement. we have received many thank-yous from online viewers, praising both the simplicity of accessing the listing they wanted to see and the sophistication of the information and photography, once they get there.