it's the marketing

"the first thing that drew us to bruce and donna was the quality of the websites on which the properties were marketed, which were far superior to other websites we had seen."

for some, it comes down to just one thing: the marketing. will your listing show better than your competition, first on the web at all  sites and then in person?  we've guaranteed our sellers for years that their listing stands tall in a sea of mediocrity and we've never failed in our promise.

in addition to the normal marketing activities performed by most competent listing agents (MLS listing, For Sale Sign, Flyers, Public Open Houses, Broker’s Opens, etc.),  we have found over our years of experience that there are a number of "extra-mile" type activities that can enhance the normal marketing activities of a competent agent. 

in the right situations and performed effectively, these "activity accelerators" are well worth the time and energy it takes to perform and can make a difference of many, many thousands of dollars to our clients.  while they require extra time and money on our part, taking the time to perform these can truly create the optimum marketing and offering environment. as always, if a property is not priced properly, all these do is draw a lot of attention to an over-priced listing..

here are a number of "accelerators" we perform for our clients:

area agency canvassing

the reality of the business of real estate is that there is that there is a high degree of likelihood that an agency and agent other than the listing agency and listing agent will bring the purchasing buyer to a house for sale. 

we recognize this factor and use this knowledge to our seller’s advantage. 

we constantly direct-market our listings to agencies and agents in a geographical area around our listings. on a steady basis, agents who may have "walk-in" or "spin-off" buyers in an area are reminded of our listings through our pro-active, viral networking..

we make sure that agents likely to be showing properties in the neighborhoods around our listings know about our listings for sale.  Your house benefits by being effectively marketed for highest results. 

target list agent canvassing

most MLS agents with active or recent listings have met purchasers who have seen their particular listings and decided not to buy. those buyers can often be waiting for another property in a similar price range.  we have access to those agents most likely to have contact with potential purchasers. 

very few listing agents use this approach to identify potential high-yield targets for their marketing. 

we identify and market our listings directly to agents with similar listings in similar price ranges.  your house benefits by being effectively marketing for highest results. 

we prepare for all of these approaches to marketing prior to going to market.  after preparing our direct marketing program, we prepare to list in the MLS….

effective broker's open houses

each day of the week, brokers and agents hold new listings open in particular areas to assist and encourage other agents to preview those listings for possible showings.

we effectively market our broker's open houses to other agents through networking to maximize the results and thus attendance at our agent open houses.

we have had personal experience with agents coming through our open houses and telling other agents about our listing, leading to a sale. we truly understand the value and yield of an effective Brokers Open House. 

you benefit by achieving maximum exposure for your property with maximum convenience to you.