it's the MLS.

while the MLS serves as the central storage place for listings that the public accesses through portals (think of it like a big data-storage disk), it is first and foremost the central computer by which agents with buyers find listings to show their clients. most sellers don't realize that great agents don't just market to the general public, they also must market to all of the other agents who are representing buyers currently on market. we painstakingly construct our MLS listings, so that in addition to the avenues we utilize to attract buyers at large, we also hit on the points that will make agents want to come and see your listing. there are so many subtle details that are missed by the average agent, which, if correctly strategized, can radically increase showings and previewings by agents. you can count on us to maximize your attendance by agents.

click here for an example